“Wildlife trade is second only to the drug trade in the world – its that lucrative”.
We want to …”highjack the world’s attention”.
“When you’re talking about losing all of nature, its not a spectator sport anymore – everybody has to become active somehow”
If you run a business, watch this trailer, because this is the world in which you have to operate and it will fundamentally affect how you do business in future. Or if.
If you are concerned about the environment and about people, watch this, because it will show that you’re not alone.
If you are a human being, watch this, because you are part of it, whether or not that’s a comfortable thought.
In the spirit of 365ideas4change, to end with this final quote from the trailer – “The idea is to inspire people….better to light one candle than to curse the darkness”.